4.3 Sales Forecasting
What will we study?
By the end of this unit you should be able to:
By the end of this unit you should be able to:
- Explain the main sales forecasting methods
- Calculate moving averages
- Identify sales trends and determine forecasts using given sales data
- Analyze sales forecasting methods and evaluate their significance for marketing and resource planning
- Evaluate the benefits and limitations of sales forecasting
